What Watch Brands Are Part Of The Swatch Group?

Swatch Group is a multinational holding company that manufactures and sells finished watches, jewellery, watch movements, and watch components. It is the world’s largest watchmaking group, supplying nearly all of the components for the watches sold by its 17 individual brands, as well as the multi-brand retail companies Tourbillon and Hour Passion.

Its manufacturing companies provide movements and components to independent watchmakers in Switzerland and around the world. Swatch Group is a major player in the design and distribution of electronic systems used in watchmaking and other industries. It is also a market leader in sports event timing.

Watches from the Swatch Group

  1. Breguet
  2. Winston Churchill
  3. Blancpain
  4. Original Glashütte
  5. Jaquet Droz
  6. Hatot, Léon
  7. Omega
  8. Longines
  9. Rado
  10. Glashütte Union
  11. Tissot
  12. Balmain
  13. Certina
  14. MIDO
  15. Hamilton
  16. Calvin Klein & Co.
  17. Flak Flik

What Watch Brands Are Associated With The Swatch Group?

Under the watch group umbrella, the Swatch Group has 18 watch brands.

We’ll take a look at each Swatch Group watch company and explain what makes each of these watch brands unique within the group.


Amazon.com: Rado Men's R30929712 Centrix Jubile Gold Plated Stainless Steel  Bracelet Watch : Clothing, Shoes & Jewelry

Rado is one of Switzerland’s largest watchmakers, focusing on unique high-tech materials, new technologies, and innovative designs.

Rado receives overwhelmingly positive feedback from both watch enthusiasts and new collectors. While Rado is not as well-known or talked about as some of the other brands in the Swatch group, such as Longines or Omega, it is known for one thing: its high-tech ceramic technology. There’s the High-Tech Ceramic, which is lightweight, hypoallergenic, and long-lasting, and Rado is known for producing some of the best ceramic watches on the market.

Rado watches are known for their durability, with watch enthusiasts describing them as “super-tough” and “built to last.”

Aside from their ceramic watches, buyers are drawn to Rado because of their unique and innovative designs. Rado distinguishes itself through unusual case shapes and styles, such as the square Rado Ceramica, as well as aesthetic design elements such as a full skeleton dial or “Open-Heart.” However, the company also has classic designs, such as Captain Cook, an iconic-looking dive watch.

There are detractors, as with any brand. Some of the most common complaints include price – most Rados sell for $1,000 or more and the lack of any real budget options in their ceramic collection, which is understandable given the cost and exclusivity of ceramic watches. Another complaint we’ve heard about some Rado models is that the watch loses too much time, despite the fact that these are one-off complaints and that the issue is mostly due to the movement and most Rado watches use Swiss-made ETA movements that are well-respected.

Harry Winston

Harry Winston Emerald Ladies Watch Model: EMEQHM18WW007

Harry Winston was an American jeweller who once owned several of the world’s largest and most famous diamonds, including the blue Hope diamond.

In 1932, he founded his namesake company, which still exists today and is based in the United States, though the watches are manufactured in Switzerland. The Swatch Group now owns Harry Winston watches.

You’ll get high-quality construction, sometimes bizarre design, a plethora of complications, precious metals, and a plethora of diamonds.

There are hundreds of different models available for both men and women, with and without diamonds. Many models are limited editions, so you know you’ll be wearing something that no one else will be wearing when you’re out and about.

They’re not cheap, and their style won’t appeal to everyone. However, if you want a watch that will draw attention whenever and wherever you wear it, Harry Winston watches are the way to go.


Introducing: Blancpain Villeret Quantième Complet and Ultraplate with Blue  Dials - Oracle Time

Blancpain is a relatively unknown brand. Anyone on the street will tell you that they have never heard of this brand. There are exceptions, to be sure, but despite its rich history and heritage, this brand isn’t widely known. Blancpain, on the other hand, is less orthodox and more unusual than the most reputable, well-known, and established luxury watch brands due to its rarity.

Blancpain is unquestionably the best choice for a very rare and unusual Swiss luxury watch brand. Wearing a Blancpain Fifty Fathoms will undoubtedly set it apart from the other brands available in the Swiss luxury watch market today.

Glashütte Original

The Best Glashutte Original Watches You Can Buy 2021 – Film Daily

Glashütte Original is a top German manufacturer that deserves more than a cursory glance. The Saxony-based company represents world-class craftsmanship and is known for its breathtaking fusion of tradition and modernity.

Glashutte watches are considered a good brand with a good mechanical movement, they have a certain look, and many watch connoisseurs would rate them in the top 20.


Showing at WatchTime New York 2018: Jaquet Droz Grande Seconde Skelet-One |  WatchTime - USA's No.1 Watch Magazine

The automaton, minute repeater, and hand-crafted elements of this exquisite watch justify the high price. And if you want it, you’ll have to wait 6-8 months after you buy it.

Jaquet-Droz, which now has three production workshops in La Chaux-de-Fonds, Geneva, and London, reached the pinnacle of its career in 1788. It was a major force in Swiss luxury, producing intricate timepieces and automata such as singing birds and musical snuff boxes.


Breguet (@MontresBreguet) / Twitter

Abraham-Louis Breguet founded the luxury watch, clock, and jewellery manufacturer Breguet in Paris in 1775. Breguet ranks sixth in the world of Swiss watches in terms of brand recognition, so both are very valuable and well-respected brands, but Patek Philippe is more well known, both by the average layperson and by watch connoisseurs.

You may be aware that Breguet invented the tourbillon, that it was the first watch company to use the guilloché technique on its dials, or that its founder, Abraham-Louis Breguet, is widely regarded as the best watchmaker of his time.

Léon Hatot

Classic | Watchonista

The Léon Hatot brand’s watches and jewellery were inspired by an exceptional source. Swatch Group is the privileged custodian of thousands of drawings by French designer Léon Hatot (1883 – 1953) from the Belle Époque or Art Deco periods and has collaborated with the brand that bears his name to bring this heritage to the modern world through a subtle blend of tradition and innovation. The Léon Hatot brand is currently dormant, but Swatch Group reserves the right to reawaken it at any time.


Seamaster Diver 300M Co-Axial Master Chronometer 42 mm - | OMEGA®

Omega is a well-known and respected Swiss brand. They are known for being an exclusive watch company with a long history in the industry that manufactures high-quality products.

The brand has a long horological history, dating back to the late 1800s. Its heritage is still blended with innovation, resulting in some of the most expertly-crafted timepieces on the market today.


Longines Watches, Mens & Womens Longines Automatic Watches for Sale |  Watches Of Switzerland US

Longines is a world-renowned brand with a long and illustrious history. Longines isn’t one of the top-tier Swiss watch brands; rather, it focuses on the middle-tier segment, producing high-quality, reasonably priced timepieces that provide excellent value for money. It’s easy to see why Longines is so well-known. This is a fantastic watch. However, there is a direct relationship between the value of a brand, brand recognition, and resale value.

Glashütte Union

Belisar GMT green with leather strap | Union Glashütte UNION GLASHÜTTE/ SA.

With its origins in the nineteenth century, the Union brand has long sought to provide good-value German design quality. Despite the fact that most of its watches have historically been made without expensive luxury materials, the company has occasionally produced high-end watches alongside these.

German-made watches, particularly those from Glashutte, have beautifully finished movements. Even less expensive brands, such as Nomos, have beautifully finished calibres.


Tissot Couturier Automatic Chronograph - T0356271605100 | Tissot

Tissot watches are high-end, Swiss-made timepieces backed by quality and more than 160 years of innovation. Tissot created the first tactile watch more than 20 years ago. This high-tech feature enhances the watch’s ergonomics and makes it unique and easy to use. The technology provides a variety of functionalities such as compass, altimeter, weather, alarm, and chronograph without a plethora of buttons or complex sub-menus.

Tissot Automatic Watches are not only durable and good, but they are also amazing and the best value for money.


Pierre Balmain Watches Home Page

Balmain watches exude a confident, fashion-forward attitude that distinguishes the brand from the plethora of trendy watch manufacturers on the market. Their timepieces are never too loud and are always extremely stylish, with attention to detail and design taking centre stage.

Montres Pierre Balmain is headquartered in Saint-Imier, Switzerland, in the Bernese Jura, right in the heart of the “Watch Valley,” a region where watchmaking has been in the blood for generations.

Flik Flak

Story Book | Flik Flak® International

The Flik Flak Story Time watches are intended for children under the age of three (ages 3 and up). Flik and Flak are depicted on the timepiece’s hands, making reading time a breeze. The Friends & Heroes line of Flik Flak watches is intended for children aged 5 and up.

Because it is part of the Swatch Group, it incorporates the experience and expertise of the world’s leading watch manufacturer into its development. All Flik Flak watches are handcrafted in the Swiss workshops of ETA, one of the Swatch Group’s largest manufacturing companies.

Calvin Klein & Co.

Men's Watches | Leather & Silver Watches | Calvin Klein®

Calvin Klein is a lifestyle and fashion powerhouse known for its daring clothing and accessory designs. It’s one of the most well-known fashion labels in the world. Calvin Klein founded the brand in 1968 in New York, and it has since become the go-to label for status seekers due to its edgy underwear and jeans designs.

Calvin Klein-branded watches are known for their high quality, which is remarkable given that Calvin Klein is a fashion brand and well-known designer. Regardless of quality, it is not a luxury brand, and the price range alone is a dead giveaway, not to mention the ‘quartz’ vibe. A Calvin Klein piece, on the other hand, can be counted on to make a fashion statement at any time and in any place.


Khaki Field Titanium - H70665533 by Hamilton (brown color) for 895,50 €

Hamilton wristwatches are strong, long-lasting, and resistant to wear and tear. Furthermore, their batteries have a lifespan of two to four years. However, you may be unaware that your wristwatch’s battery is about to die until it does.


Mido Ocean Star 600 Chronometer | M0266081104101 | MIDO® Watches  International

The mechanical pieces are powered by movements with a dependable ETA base, and as we’ve seen, Mido has developed technology to ensure the longevity of their watches. Mido is a luxury for most people who consider a Seiko SARB or Citizen A-T to be a moderately priced watch. The best answer is that they are slightly higher than Tissot and Hamilton, about the same as Rado, and slightly lower than Longines, despite having a lot of overlap with the brands above and below.


DS Action Day-Date Automatic Black 316L stainless steel: SwissWatch |  Certina

Certina, while not a luxury brand like Panerai or Breitling, is a high-quality brand that introduces you to well-made Swiss watches. I’d put them in the same category as Tissot and Hamilton, which are both mid-range Swiss brands.

That’s about it for this blog, if you have any further clock/watches-related questions, feel free to use the comment section below. And if you want to read an interesting article on why clocks don’t appear in dreams, we have a great article on just that so do give it a click if you are interested “Why don’t clocks appear in dreams? Clocks and dreams!“. Here is also a link about the history of clocks if you want to give that a look “History of timekeeping devices

Recent Posts