Is Longines A Luxury Brand?


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Longines is a Swiss watch company founded in 1832 in Saint-Imier, Switzerland. The company is a member of the Swatch Group Ltd. and is well-known for producing luxury watches.

Auguste Agassiz, a Swiss watchmaker, founded the company. Raiguel Jeune & Cie was the registered name prior to Longines. After two other partners retired, Agassiz invited his nephew, economist Ernest Francillon, to join the firm. When Agassiz became ill, Francillon took over.

After Francillon promoted new mass production methods in 1867, the company was renamed Longines after the new company location, Les Longines (St. Imier).

Yes, Longines Is A Luxury Watch Brand That Is Quite Well-Reputed And Offers Quite A Few Appreciable watches

Looking at the definition of “Luxury watch brands”, there is no one-size-fits-all definition of a luxury watch. They are simply well-made watches that typically include the following features:

  • Excellent Quality
  • Come at a high cost.
  • Outstanding And Recognized Movement
  • The Company Has a Long History
  • Holds its value
  • Require Extreme Care in Their Construction!

Longines make good durable watches with Swiss movement, but they are not that renowned as a brand and don’t have a rich history. Moreover, they also don’t make their own movements (which is another thing that is often observed in luxury watches)

They, however, do not make their own movements (which is another thing that is often observed in luxury watches)

Furthermore, Tag Heuer does have watches that start at $20,000 and go up from there.

Fun Fact: the brand’s logo, a winged hourglass, has been a registered trademark since 1889 and is still active and unchanged today.

Are Longines watches water-resistant?

This should not come as a surprise to you, but no watch is completely waterproof.

The FTC required that watchmakers stop using that term because it is misleading to believe that any watch is waterproof inferring that it is impervious to the effects of dampness, so they embraced the term water-safe.

The distinction implies that there is a limit to the amount of water resistance that a watch can provide.

Longines employs what movements?

They will frequently use ETA developments or ébauche developments that are based on an ETA base or another brand of pre-assembled measured type.

The estimated arrival time is an organisation claimed by The Swatch Group, the same combination that Longines possesses. It all comes down to vertical coordination.

A Video Providing Some Fun Facts On Longines Watches

Is Longines a High-End Watch?

Yes, but they are a lower market luxury brand when compared to numerous other high-quality extravagance watchmakers such as Patek Philippe, Rolex, Audemars Piguet, Breguet, and others.

Many people would classify them as a more moderate and manageable extravagance.

In comparison to most luxury watch brands, their watches are rigorously evaluated. Possibly the most moderately perceived extravagance watch marks available.

They appear to be expensive to those who are accustomed to spending a limited amount of money on a watch.

It is a matter of point of view and who is asking the question. To those who buy top-of-the-line extravagance watches, they are completely reasonable and well-made watches;

however, to those who spend almost nothing on a watch, they appear to be costly.

They unquestionably offer extraordinary highlights at a fraction of the cost of numerous other watchmakers with comparable or comparable highlights.

A few models can undoubtedly sell on the used market for around $9,000 these days.

Their higher quality watches are extremely valuable because they are typically confounded mechanical watches that would sell for significantly more if they were from another brand.

There is no point in referring to an extravagance watch as speculation. Ventures are expected to allow your speculation chief to increase in value. A watch, like most buyer items, depreciates the moment you wear it interestingly.

The rare occasions when watches appreciate in value are too uncommon to consider them as a speculation like land or another type of monetary security item.

Reputation of the Longines Brand

Longines watches are known for their polish, and the company is supported by its long Swiss watchmaking heritage.

Many people consider Longines to be a section-level extravagance brand. They are not as luxurious as a Rolex or Omega, nor do they compete in the same market.

While they do have some more expensive watches, many Longines watch models sell for around $1,000 or less, which is a fraction of the price of a top-of-the-line extravagance watch.

If you’re looking for a connection, watch brands like Hamilton, Rado, or Oris would be a better place to start. Many customers compare Tissot watches and Longines at the lower end of the price range.

While Longines watches are still considered to be of high quality, many watch enthusiasts will tell you that the quality has declined.

They are no longer the highly regarded brand that they were in the late nineteenth century. Similarly, since the quartz emergency of the 1970s and 1980s, and the brands later joining the Swatch group, it is no longer in the class of watchmakers it once was.

As a result of the large number of watches, authorities would prefer vintage Longines pieces over their more recent creations.

Are Longines Watches Reliable?

Longines watches are still great, despite their brand’s movement, as previously stated. They are compared to other Swiss-made, entry-level extravagance brands.

If you are looking for your first Longines watch, you should consider their excellent “Legacy” collection, which highlights re-issues of their well-known models.

That’s about it for this blog, if you have any further clock/watches-related questions, feel free to use the comment section below. And if you want to read an interesting article on why clocks don’t appear in dreams, we have a great article on just that so do give it a click if you are interested “Why don’t clocks appear in dreams? Clocks and dreams!“. Here is also a link about the history of clocks if you want to give that a look “History of timekeeping devices

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