Typically, a Rolex watch costs between $2,000 and $4,000 to make. However, this $2,000 to $4,000 range for Rolex can vary quite a bit it depending o various factors like the different types of materials being but this average costs is correct for the most common stainless steel references.
A company’s ability to produce 1 million watches in a year is quite remarkable. A new Rolex can’t be found in a display case at an authorised dealer because the brand and their timepieces are so sought after.
Market Share Of Rolex!
With a market share of 29 percent and a projected turnover of CHF 8 billion in 2021, Rolex is clearly the most popular Swiss watchmaker. Cartier comes in second with CHF2.39 billion, up 40% from the previous year. Traditional second place finisher Omega now ranks third with CHF2.2 billion in sales.
Why Do Rolex Watches Cost So Much For The Buyer?
When it comes to high-end luxury watch brands, Rolex is a household name. Many well-known films, including some starring James Bond, have made use of this timepiece, proving its indelible status in the watch industry.
It’s also well-known that rolex watches can be pricey, therefore now we’ll answer the question, “Why Are Rolex Watches So Expensive?”
Rolex timepieces can be pricey for a variety of reasons.
- Craftsmanship in the Production of Rolex Watches (Only Professioal Craftsmen with Decades Of Experience Work On Makig Rolexes, And This Experiece Does Come Out Of The Pocket Of The End-user)
- Rolexes Have A Long Shelf Life
- Rolex timepieces maintain their value, and in some cases, they even rise in price.
- Has a Background
- A Gold Recording
- Armed Gemologists on the Prowl
- Testing for Water Impermeability
- Hand-Picked Parts and Pieces
- Mechanization’s Importance
- More than One Research Center
- Use of 904L Stainless Steel by Rolex
Rolex super would not joke about this, of course. Everyone in the premium watch industry says that. Rolex timepieces are meticulously crafted by hand using only the finest materials and components. A jewel-encrusted watch guarantees that each of its pearls is in perfect condition (and that it was put there by one of the 20 or more experts that Rolex utilises just to fit diamonds).
Only 950 Platinum and 18K Gold are found in it. Everose is a unique alloy of 18K pink gold.
Using Cerachrome clay, which is extremely durable and doesn’t change colour when exposed to UV light, it’s extremely resistant to scratching.
In fact, even the steel used in its construction is limiting. Only a 904L steel known as Oystersteel is used by Rolex, which is also used in the avionics industry for its corrosion resistance.
Rolex Is Durbale! (Long Lasting)
These timepieces are not fragile. A Rolex watch appears to be impervious to changes in temperature, elevation, movement, and dampness that would otherwise ruin other high-end timepieces. A Rolex Oyster Perpetual was on Edmund Hillary’s wrist when he reached the summit of Mount Everest.
In 1994, Ed Viesturs received a Rolex Explorer II after conquering three of the world’s 8,000-meter peaks, including Everest, and he wore it when he conquered the others. He’s wearing it right now, in fact.
A Rolex Has Good Retention Value And May Even Increase Its Worth.
It may even appreciate it from time to time. As a result, the brand’s assortments maintain a consistent, recognisable appearance and it has never been associated with outrage or datedness.
There appears to be a Rolex in the collection of almost every professional watch collector.
Especially those who are well-known. Singers such as Justin Bieber and Rihanna are among the stars who have appeared on the cover of this year’s issue of Vogue. In addition, there’s James Bond.
Those who get paid to wear the Rolex are the most impressive brand ambassadors of any luxury watch manufacturer, including Chris Evert, Lindsey Vonn, Sonya Yoncheva, Roger Federer, Jack Nicklaus and Tiger Woods. The list goes on.
Use of 904L Stainless Steel by Rolex
Rolex provides its high-end watches a one-of-a-kind design in order to set them apart from the rest of the pack.
Value-treated steel, 904L, is one of the materials used in this process. The 316L steel that is typically used by different watchmakers is much less dense and has a duller sheen compared to this type of steel.
In addition to being expensive, 904L tempered steel is also extremely complex to produce. Corrosion-Resistant Superalloy was introduced by Rolex in 2003 and has since become an integral part of the company’s product line.
Because every Rolex watch is constructed in-house, 904L stainless steel was substituted for the existing instruments and equipment. Producing this steel type necessitates a high level of skill and significant effort.
From now on, the majority of watchmakers will continue to rely on 316L steel. As a result, Rolex is quite likely the only watch company to use 904L steel in its watches.
Several Research Centers
Rolex’s internal R&D department is nothing short of spectacular. Analysts and researchers work on new Rolex watches and assembling techniques at various specialist labs and offices.
It is imperative that Rolex ensures that they have the best staff in these laboratories and offices. As a result, they prefer to work with scientists who have had extensive training in their field to do study on the oils and oils used in their machines.
Rolex also has a pressure test area for evaluating watch movements, casings, and bracelets. Metals and other materials are studied in the organization’s laboratory, which also has gas spectrometers and electron magnifying lenses.
As one of the most popular watch brands, Rolex has invested much in machines, the vast majority of which are robots. Rolex uses these robots in its main supply room to help with tedious tasks like bundling, plate recovery, and the completion of Rolex watch assembly. That’s true, but Rolex also employs robots in the initial stages of watch cleaning before human personnel take over.
Movements Made by Hand
Rolex, on the other hand, uses robots and machines to do simple chores in the creation process. Arranging, inventorying, and recording are a few examples. In reality, the majority of watch movements and armbands are made by hand. Watches are routinely double-checked and tried by people before being delivered to COSC for chronometer accreditation.
Detection of Water Permeability
The water-resistance of Rolex watches is guaranteed. Some can withstand up to 300 metres of water (for example Rolex Submariner watches). It is common practise for each Rolex diving watch to be tested in a pressurised tank and then in real water to ensure water-resistance. In the meanwhile, Rolex routinely uses a COMEX-created high-pressure water tank to test Deepsea Rolex watches.
Gemologists on the Front Lines
Rolex employs a massive team of gemologists to ensure that their luxury timepieces are always of the highest quality. With their assistance, gold and jewels can be purchased, tested and placed on a variety of high-end models. With addition, traditional goldsmiths are employed by the organisation to assist in the selection and hand-setting of precious stones and gems.
Gold-Produced ( Uses Gold )
Rolex is marketed as though it were the only watchmaker in the world to supply its own precious metals. This explains why certain gold versions feature the most expensive watch configurations. They typically use 18K yellow, white, or Everose gold in their products..
Moreover, some other factors that complement the price factor of rolex watches are
- The demand for this product is enormous.
- There is a lack of inventory
- Restrictions on output
Rolex is undoubtedly the most well-known watch brand in the world.
Rolex is the most well-known watch brand in the world, and most people who know anything about watches know about it.
That’s about it for this blog, if you have any further clock/watches-related questions, feel free to use the comment section below. And if you want to read an interesting article on why clocks don’t appear in dreams, we have a great article on just that so do give it a click if you are interested “Why don’t clocks appear in dreams? Clocks and dreams!“. Here is also a link about the history of clocks if you want to give that a look “History of timekeeping devices“